Roshen
First Video - "Im Going Home"
First Video here - shows One of the most famous ads fot one of the most famous Ukrainian brands
Interestingly, the Roshen company is owned by Petro Poroshenko, who became the president of Ukraine after the Maidan revolution in 2014. And the song is performed by Vakarchuk, the soloist of the Okean Elzy mysic band, who also spent a long time in the liberal branch of Ukrainian politics.
An atmospheric 2002 commercial from the BATES Ukraine agency. Two trucks are driving along Ukrainian roads, and when their paths cross, one driver hands the other a cassette with a “good song about life.” Although Roshen paid for the ad, it seems like it was more of a promo for “Elza’s Ocean” than sweets. This Ad remaign in the history as the most heart-warming and often watched still, suring the war, as the song lines "Im going home" resonate with people who was forced to leave their homes.
Second Video - Big troubles for Roshen
In ~2010, Roshen got into BIG trouble, including the Russel Simins - Comfortable place song onto their ad.
The video itself is nothing special. But whoever produced it didn't know English, and, as you can hear there - Because of this, we got a "cosy" chocolate ad, with a song promoting physical abuse in the relationship (well, or BDSM)
Eather way - we got some Really Dark Chocolate if you ask me, lol
Third Video - Valera Approves
In this ad... well... Valera aproves the taste of Roshen waffels. No more, no less.
📜 Transcript [1]
First Video
[Song]
[I see stones and flowers,]
[cities, train stations,]
[sun, and snow all around me.]
[I will wait; I will want]
[to see them again and again.]
[I go home, to my home to meet you]
[where the eyes are familiar]
[and always friendly...] Hey, Petrovish
What kind of music?
The song is good,
it's about life, listen to it.
Ukraine — from edge to edge.
Ukrainians — from heart to heart.
Roshen is a sweet sign of quality.
📜 Transcript [2]
Second Video
[Song]
[Gotta girl so fine. Loves me all the time. Pull her hair slap her face. It's alright. She just wants. Chorus: To be disgraced]
Roshen - Real chocolate
.📜 Transcript [3]
Third Video
These are new Roshen waffles
with the real nuts.
Cool thing!
New Roshen waffles.
Valery says: "Cool thing"